Zero Waste Alliance Ireland
Serco Report reveals recycling incentives effectiveness
Updated: Jul 16, 2021
Date : 19 February 2014
We welcome the recent Serco published new research investigating the impact of recycling incentives. Serco commissioned Eunomia Research & Consultancy to explore the effect of incentives and reward schemes on recycling rates in over 30 boroughs across the UK with encouraging results.
The study shows that authorities with recycling incentives schemes recorded an average 8% increase in recycling which led to a 4% reduction in landfill. 25% of residents said that recycling incentives encourage them to recycle more.
This is the first time that the performance of recycling incentives has been examined by industry professionals and experts. As a waste collection services partner, Serco supports incentives and rewards to increase recycling rates.
We welcome this new research which provides important information in relation to both the costs and impacts of incentive schemes enabling local authorities to make better decisions about their recycling budgets in the future.
You can read the report in the resources menu tab.